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This article is about how to change internal cross-reference links in your blog, if you change your blog's URL or web-address. Blog Name vs Blog Address Your blog has two "names". The blog title  is what you type into the Title field when you create a new blog.   It is displayed in your header (unless you've replaced it with a picture), and in the title-bar of the browser window when someone reads your blog.  It does not need to be unique:  you can make a blog with the same name that anyone else has already used. The  web-address,  also called the  URL or just address is quite different. You select in the Address field when you create a new blog - but it's not just a matter of typing in what you want.   Web-addresses must be unique, so as you type in a possible URL Blogger says "checking availability" - and if someone else already has what you have entered, it says Sorry, this blog address is not available. and you have to kee...

In a social-media world, deciduous blog posts have an enormous advantage of both ever-green and ephemeral content - find out what they are, and how to use them to best advantage. Introducing deciduous blog posts In botany and horticulture, deciduous plants ... are those that lose all of their leaves for part of the year. ( Wikipedia ) In blogging, deciduous posts are ones that your readers lose all interest in at certain times - eg posts about Christmas carols during January, or winter gardening tips during spring. Which sounds bad. Until you realise that deciduous posts are also ones that your readers (both current and new ones) gain renewed interest in at certain times. That means it's quite reasonable for you - and everyone else  - to mention them on Facebook, Twitter, Google+ each time that the new "season" starts.   If your posts are good, you might even get more new visits from social media in the subsequent seasons than in the first time aroun...

This article is about how you can use a custom domain that was purchased through Google / Blogger for something other than a Blogger blog. Blogger makes it very easy for you to buy a "custom" domain name (ie URL) for your blog.   Instead of being www.fred-fish.blogspot.com, you can easily be www.fred-fish.com - which is more appealing for all sorts of reasons. Blogger tells you which domain registrar they're going to use and lets you change to the other one if you want to.  Apart from this, Google hides most of the "technical" domain registration details from you:  you are invited to set up a domain direktur account (in Google Apps) , but even this is optional.   But there may come a time when you want to use your domain for more than just a blog:  eg, Fred may want to use www.fred-fish.com to sell fishing trips or as the public gateway to a massive database of fishing achievements, neither of which are functions that Blogger (easily) provides...

This article explains how you can control who can send mail on your behalf if you have a gmail account, why you might want to do that, and how to stop people from sending email messages on your behalf. If you have given other people rights to publish to your blog  , then you may also want to let them send emails on your blog's behalf - particularly if you are using an "organisational" email account.   I do this for several blogs - eg the one for the choir that I'm currently doing public relations for. This is a way to let the the other people use their current email client, ie what looks to them like their "normal email", but still to send official-looking messages from your organisation or blog. Note that this is not the same as spoofing , which is a way that people with malicious intentions create email messages which appear to come from your account, even though you didn't send them and did give anyone else permission to send them. Spoof...